Brand Cast #1: Panera Bread CMO Michael Simon

January 13, 2012

My inaugural podcast guest Michael Simon serves as Chief Marketing Officer for Panera Bread.

In our conversation we talk about social media, loyalty programs, competitive advantage, tasty sandwiches, and oh-so-much more!

Listen right here!

Brand Cast #1: Panera Bread CMO Michael Simon [ 10:19 ] Play Now | Play in Popup | Download

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Our story thus far…

A brand strategist with over a decade of experience in the worlds of entertainment, media and digital, Tom McAlister sees marketing as an adventure! As BRAND MAN, he chronicles the amazing feats of marketing superheroes everywhere. More about Tom here